{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of high-end brands drive direct exposure via social networks advertising and marketing, celebrity collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not changed a lot in years; it does not have TikTok, and does n